About Me


Utilizing this digital window to share my understanding of the funder and founder relationships and….
several other things that intrigue me!

An Open Letter to the CEO of Knowlarity from a Knowlarity Customer and Exotel Investor

Dear Ambarish Gupta,
Our company holds a very unique position between Knowlarity and Exotel. You see, we invested into Exotel when it was in its infancy, but we took up Knowlarity for our communication needs due to a better priced product. They were two different business decision(s) at the time and since we were very new to the investing game we hadn’t really given thought to investing as a customer into our investee companies.
We always wanted to move to Exotel, as the lower priced product from Knowlarity came with an even lower standard of service, especially your team’s lack of:

  • People’s Skills (we were abused by one of your staff during contract negotiations)
  • Lack of Follow-Up
  • Missing Deadlines (it took your team 3 months to change the greetings on the corporate number)

Unfortunately, when you start off you don’t think of the long term implications of having your corporate number given off to a 3rd party – they have you by the neck as that number is all over your business cards!
However, backed by the people at Sequoia, we expected that your team would at SOME point become more professional and the systems would be better suited for SME’s. We always wanted to make the switch but we didn’t have a good enough reason.. now you have given me one.
First, I got the email from Shivku on how Knowlarity was allowing (if not condoning) the use of fabrication and white lies to win over customers. That got me quite upset and made me want to send you a personal email to iron out whatever it was that was irking you two. Then, your absolute horrific reply to the serious allegations levelled against your company was the limit. Your reply was misleading, high handed and just dumb.  I’ll dissect my issues with your reply right here:

As for the recording, we fail to understand the connection with us. The only “Anurag” we have in Bangalore is notoriously bad at Hindi. We are still searching for this elusive “Anurag”.

So, I took up the simple challenge of finding this elusive Anurag by doing a search of the Anurag’s that have Knowlarity listed as their current or previous employer (I am sure you didn’t have the time to do the same as in 450 employees an Anurag can always just slip away?) and I found 6 of them! Here is the list I could find
You may be right that the ‘Anurag’ in Bangalore doesn’t have good English speaking skills as none of these guys listed their current location as Bangalore (or maybe one of them was lying?). Anyways, 3 of them – Anurag Nagar (Varanasi), Anurag Verma (Gurgaon) and another Anurag (name hidden as he isn’t in my network) list Knowlarity as their current place of work. I suggest you start from there.

We do not have any policy about responding to market intelligence but we are not surprised if some customers care about this and one salesperson (out of 450 employees) furnished this information.

So you say you do not care what 1 out of 450 people says… hmmm… Are you even listening to yourself? What gives you or anyone in your company the right to slander another company in the hope of winning business? Does your company have a team that monitors its 450 employees email communication sent or do you just let open your network and pray for them to do the right thing? This actually maybe the reason you feel your customers are being poached… if someone from the sales staff can write what he pleases, then what stops him from sending whatever he pleases?
The fact that there is an email out there conveying misleading market ‘rumour’ (NOT intelligence) from an official Knowlarity email address should have made you as the CEO and the leader of the company dig really deep into the culture that led to such an email. Not having a policy to have fair competition may not only stem outside the organisation.. it maybe rotting your own organisation too. Infact that is exactly the sign of an aging business not an “older” and what should be wiser one.
With a similar product you will have the issues of copying and being copied. That is going to happen and it can be accepted to a certain degree (read Samsung vs. Apple vs. Samsung) but lying to customer, slandering your competition and just misleading the public with “holier than thou” response just stinks. Infact it stinks so bad that we are going to stop using the Knowlarity services immediately and shift our business to Exotel. Since you don’t have a policy in your company on what is right and what is wrong.. tomorrow one of your staff may tap one of our conference calls and give the information to our competitors and you will write another ridiculous email defending his actions versus taking action against him.
We cannot continue to associate with a business like that. I really hope that you dig deep and understand the implication of defending something that is wrong… but then if you are defending someone who is guilty… what does that make you?
Good bye and good luck
Best Regards,
Anirudh A Damani

  • December 7, 2020
  • February 25, 2019

    Have you ever considered creating an ebook or guest authoring on other
    sites? I have a blog based on the same subjects you discuss and would really like
    to have you share some stories/information. I know my viewers would appreciate your work.
    If you’re even remotely interested, feel free to send me an e mail.

  • March 9, 2018
  • March 8, 2018
  • neha kapoor
    October 19, 2014

    I am actually tired of watching Exotel going around bashing their competitors.
    I am one of exotel old customers and moved out. Sucky telephone service. Outages all the time and somehow always yelecom operators are to blame.
    If you are investor, give them some money instead. They need to hire people to do customer service.

    • October 19, 2014

      Dear Neha,
      So far we havent faced the issues that you have mentioned (and we didnt get outages with Knowlarity either) but we certainly love the features offered by the platform that reduces our work load and simplifies our workflow.
      But your feedback is important for us investor and thank you for that. I will take this forward personally with Exotel’s management and have them reach out to you.

    • October 20, 2014

      Dear Neha,
      The email address Neha87@Yahoo.com which was used to send this message is disabled or discontinued. Exotel and I are both trying to reach out to you to solve your issue. Request you to email me to resolve the matter.

    • October 23, 2014

      Dear Neha,
      We have emailed you and also tried to reach out to you via this forum but you have not replied to either method of communications. Also your email is a defunct account that was most probably made up by you…
      You may probably not know this but I WordPress.com captures the IP of the device that is used to make these comments and I have written a letter to the concerned authorities (of where this IP resides) to provide me more details on the person who has written this message.
      If you are real and we can help you this will be over quickly and easily. So I hope that you are the real deal and this wasnt done to hurt Exotel’s reputation.

  • October 19, 2014

    We are a company called Mydentist. We currently use ozonetel. We were planning to shift to knowlarity. Now I am thinking. Wht is your opinion on exotel. Can you connect us with somebody at exotel.

    • October 19, 2014

      Dear Vikram,
      Thank you for commenting on my post!
      Our association We have just started using Exotel and we are very happy with a lot of the features that were previously needed but not provided by Knowlarity. Some among them are
      1. Immediate text message to the caller at the end of the call (it is a marketing recall message)
      2. Text message to you when a call is made and a short summary on the same (what numbers were pressed, who did they speak to?, etc)
      3. Daily automatic summary report (it is currently done manually in Knowlarity)
      4. Easy setup via a drag and drop interface (its quite simple!)
      and this is the best one of all
      5. Easy integration with your CRM system via an API (they can get it created for you) that can give among a host of things things like w
      a. Automatic call routing to the caller’s account manager (no need to press any buttons for the caller)
      b. Automatic update into the contact’s summary in your CRM (this reduces work for the recipient)
      These features are market leading in my opinion and we didnt get this level of interaction from our Knowlarity number even after we asked for the same… I will connect you with them offline.
      Best regards,