About Me


Utilizing this digital window to share my understanding of the funder and founder relationships and….
several other things that intrigue me!

Last year we outsourced our PR to an agency. Although it worked initially, we found that the agency model was not feasible in the long-term for a start-up like us! The lack of personalization and gap in communication made it hard for Artha to explore all the possible PR opportunities that it could have. Therefore, I made it one of my goals for this year to build an in-house team to strategize and manage the PR and Social Media for Artha.
Before I get into our requirements for this position let me offer a disclaimer – getting PR for a startup brand like ours is difficult, very difficult. My team and I won’t make it easy because we are difficult to pin down whether it is for meetings, interviews, reviews, and all the other things that a person seeking this job will expect from us. So expect to beg, borrow and steal our time , pitch ideas, drive execution, be a self-starter & self-learner with the clear expectation that you will receive accolades for results – not effort. And that’s just the way it is.
The entities that the PR & Social Media head will work with (initially)

  1. Artha Group
  2. Artha Energy Resources
  3. Artha India Ventures
  4. Artha Venture Fund – I
  5. Artha Bazaar
  6. Artha Creative Studios
  7. InFac (more on this in person)

All these entities have different managers, investors, requirements and even funding allocated for PR and social media activities. To give you a better idea, you will be running a PR agency that caters to one client, Artha. Eventually, I expect that some of our start-ups will also be interested in using these services.
As a PR and social media head you will be expected to lead the following

  1. Ideate & execute PR & social media strategies for each Artha entity
  2. Create company and individual profiles of Artha companies and team members
  3. Cold-call journalists, reporters and bloggers to pitch stories on behalf of Artha
  4. Manage incoming requests for quotes, interviews, articles and editorials
  5. Lead incoming and outgoing requests for speaking, advertising and panel opportunities
  6. Effectively create, plan, curate and manage all content
  7. Ensure that the consistency of the Artha brand is reflected across all channels
  8. Communicate internally and capitalise on feedback received from online & offline channels
  9. Devise distinct strategies for online and offline activities, track and report the impact of these activities
  10. Edit what anyone on the team might have written and (most importantly) ghost write for us when needed
  11. Organise all press meets and conferences
  12. Handle all social media platforms and actively share content to gain traction/followers
  13. Recruit, motivate and retain a team to manage Social Media and PR

To be successful at this job you will be expected to have the following:

  1. Previous PR and social media experience, preferably diverse and with start-ups
  2. Evidence of successful PR and social media strategies
  3. Social media expertise across platforms like Facebook, LinkedIn, Twitter, Instagram, WordPress, Medium etc
  4. Development of KPI frameworks and the ability to communicate results to a variety of stake holders
  5. Problem solving and performance marketing in a result-oriented environment
  6. Working knowledge of PR & social media tools and techniques and the ability to use them creatively
  7. Well organised and ability to work on multiple projects at the same time
  8. Excellent verbal and written communication skills (English)
  9. Demonstrate blog & copywriting skills
  10. Creative, innovative, confident, proactive, enthusiastic and diplomatic (yet firm)
  11. Have a sense of humour (good, bad, dry or wry will work)

Compensation: Highest paid hard work or the lowest paid easy work
Interested applicants can email hr@artha.group with an attention to Debolina Chanda.