How to sell anything to anybody

I did several part-time jobs while in college but the only part-time job that I held for all the four years of my degree was as a salesman in a jewelry store. The managing partner of the store and still like an elder brother to me, Haresh, gave me this book, How to sell anything […]

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The 22 Immutable Laws of Marketing

There are some books that instantly connect with me because they take various vantage points I hold and put it together in a single coherent narrative. The 22 Immutable Laws of Marketing has it all; good research, umpteen number of examples that are woven into a compelling narrative and an easy to understand explanation of […]

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Book Review: The Wild Diet

Do you know that in the 16-year period between 1988 and 2014, the weight of an average American male increased by 15 pounds, while his average height remained the same? Did you know that India’s consumption of sugar increased from 5% to 13% of all the sugar produced in the world? – much faster than […]

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Book Review: Kranti Nation: India and the Fourth Industrial Revolution

While attending the Web Summit in Lisbon I met Pranjal Sharma, the author of Kranti Nation: India and the Fourth Industrial Revolution, for breakfast. As passionate students of economics, innovation & start-ups we immediately got engaged in deep conversation about Indian consumer’s behavioural shift and how that was significantly changing the start-up ecosystem in India. […]

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Kranti Nation: India and the Fourth Industrial Revolution

While attending the Web Summit in Lisbon I met Pranjal Sharma, the author of Kranti Nation: India and the Fourth Industrial Revolution, for breakfast. As passionate students of economics, innovation & start-ups we immediately got engaged in deep conversation about Indian consumer’s behavioural shift and how that was significantly changing the start-up ecosystem in India. As we […]

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