How to sell anything to anybody

I did several part-time jobs while in college but the only part-time job that I held for all the four years of my degree was as a salesman in a jewelry store. The managing partner of the store and still like an elder brother to me, Haresh, gave me this book, How to sell anything […]

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My PR Experiment

Yesterday was an interesting day. I started off by tasting different blends of single shot coffee made by a start-up that we have been eyeing for a while now. They have been some gaining significant traction and the tasting culminated in the issuance of a term-sheet. In my next appointment, I visited several branches of […]

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The 22 Immutable Laws of Marketing

There are some books that instantly connect with me because they take various vantage points I hold and put it together in a single coherent narrative. The 22 Immutable Laws of Marketing has it all; good research, umpteen number of examples that are woven into a compelling narrative and an easy to understand explanation of […]

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Learn from Elon Musk: be Careful of What you Promise Publicly!

The fiasco around taking Tesla private has dwindled Elon Musk’s credibility, making it hard to believe anything that comes out of his mouth. This brilliant piece of journalism aptly titled “Private’ mess: Elon Musk’s credibility goes from bad to worse” explains why this badly handled episode in Musk’s history can be considered a harbinger of worse things […]

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