Sell the Sizzle in Your Next Pitch

Many things are important towards the success of a start-up pitch but getting the audience to relate to the problem that is being solved can be the difference between a nod or a nay. For many founders this could mean that they must essentially dumb down their pitch, and I would agree with that approach […]

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Ola gets its product mix right! 

Whosoever dreamed up Ola Select & Ola Play for ANI Technologies (DBA Ola Cabs) should be given a raise & promotion!  Finally, Ola has created divergence in the radio taxi market by providing a product with a clear differentiator to Uber and caters to the pent up frustration that Uber loyalists (like myself) have with […]

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