The art of how much to raise

In the past several weeks, I have been astonished at the size of seed rounds that founders expect to raise in their first round. My jaw hits the table when a founder blindsides me with requests to raise seed rounds of $1 million to as high as $3-4 million!* These are the start-ups that have […]

Read More The art of how much to raise

Keep the Fundraising PPT, Simple

I sat through a pitch call today that went on for 35 mins (but it seemed much longer). The founder kept going through slide after slide of information which harped on the same point (the business model). To move things along I valiantly attempted to summarize the business model for the founder and indicate that […]

Read More Keep the Fundraising PPT, Simple

Farming as a Service

At a personally & professionally challenging time in the 2nd quarter of 2016, I went out and stayed at Damodar Farms in Vapi for a short while. The serene setting of a farm, farm-fresh vegetables, raw milk and Mahatma Gandhi’s The Story of My Experiments with Truth allowed me to cleanse my soul and reset internally. […]

Read More Farming as a Service

Keep Calm and Don’t Generalize

Imagine if this elevator pitch was given to you   “There is a lack of reliable sources for procurement of farm fresh produce & it’s impossible to buy directly from farmers without traveling to farms. High consumer demand of farm fresh produce is hugely under-served.”  For those of us that have been brought up on a […]

Read More Keep Calm and Don’t Generalize

The “Waterfall” TAM

“What is your total addressable market?” is a common question asked during a funding pitch. The consistency with which founders bumble through this answer continues to confound me. The most common response is to define it as a sliver of a very large number e.g. “1% of all smartphone users in the Indian subcontinent”. That […]

Read More The “Waterfall” TAM