Just last year, I was writing praises of Ola’s product mix that allowed it to have the upper hand over Uber. In fact, I was so happy with Ola’s product strategy that not only did I endorse Ola Select’s benefits to all my friends & colleagues and open a corporate account with them but also […]
Read More 3 Reasons Why I Believe OLA Has Lost Its MojoUber & Ola have finally found out that their long-term discounting campaign only helped in distorting the market. However, markets will eventually come back to normal and the fuel behind the discounting campaign (read: investor cash) will dry up as investors focus on the real numbers that drive a business i.e. profits & margins. Many […]
Read More Your discounting campaign is suffocating your business!Whosoever dreamed up Ola Select & Ola Play for ANI Technologies (DBA Ola Cabs) should be given a raise & promotion! Finally, Ola has created divergence in the radio taxi market by providing a product with a clear differentiator to Uber and caters to the pent up frustration that Uber loyalists (like myself) have with […]
Read More Ola gets its product mix right!Uber is free for you if you pay via the Uber wallet (T&C: 5 FREE rides up to Rs. 300 per ride). This is of course a great way to increase wallet usage (something which Ola has cracked very well), though such ‘predatory pricing’ activities are bound to attract wrath from the auto and taxi […]
Read More Uber Goes Free For The Week- my thoughts