Episode 76: The Conscious Entrepreneur – The Jaipur Rugs Journey | Nand Kishore Chaudhary
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Some conversations teach you. Some transform you. My talk with Nand Kishore Chaudhary (NKC-ji) wasn’t about business – it was about consciousness. He reminded me that leadership isn’t about control, but about connection. Since that day, I’ve rethought everything – from creation to consciousness to what success really means. Watch this episode of #DamaniTalks – it’s one of those that stays with you long after the credits roll.
Highlights:
– Grew up in Churu, Rajasthan, and turned down a secure government job to follow his passion for people and nature through business.
– Defined business as “next to love” – a force to create and preserve civilization – and built Jaipur Rugs on this soulful philosophy.
– Empowered over 40,000 artisans, 85% of them women, by building trust in tribal communities and transforming them into extended families.
– Launched the award-winning Manchaha Project, enabling rural artisans to express their creativity and win global design recognition.
– Scaled Jaipur Rugs to a ₹1,000 crore brand across 90+ countries while preparing for an IPO rooted in purpose, not just profit.
More about our Guest, Nand Kishore Chaudhary
LinkedIn: / nandkishorechaudhary
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