What does it take to build a category-defining D2C brand, scale it profitably, and execute a multi-crore exit in India’s evolving startup ecosystem? Deep Bajaj, Founder of Sirona, joins #DamaniTalks to share his journey of pioneering India’s first female urination device (Peebuddy) and disrupting female hygiene with capital-efficient growth. In this episode, Deep reveals how he took upon a ‘taboo’ and turned it into a highly successful business, and navigated the complexities of M&A to ensure a successful investor exit. He also breaks down funding myths, profitability strategies, and what truly matters in a startup acquisition.
What You’ll Learn:
- How Deep Bajaj built Peebuddy & Sirona into a category leader in female hygiene
- Why profitability gave him leverage during fundraising & exit negotiations
- The biggest M&A lessons for founders—what works & what to avoid
- How D2C startups can scale without burning cash or chasing vanity metrics
- Why early-stage angel investors matter and how they helped fuel Sirona’s growth
- How Deep Bajaj structured a multi-crore exit while delivering 6X-20X investor returns
- The fundamentals of Bootstrapping vs. VC funding for long-term success
- How Deep Bajaj transitioned into one of India’s top angel investors
Why You Should Watch:
Deep Bajaj shares hard-hitting truths about building profitable businesses, navigating acquisitions, and creating real investor value. He debunks funding myths, explains how he exited on his own terms, and reveals what founders should focus on instead of chasing valuations. If you’re a founder, investor, or aspiring entrepreneur, this episode is packed with real-world insights on how to build, scale, and exit a business the right way.
Learn about our guest, Deep Bajaj:
LinkedIn: https://www.linkedin.com/in/deepbajaj/
X: https://x.com/DeepBajaj
Instagram: https://www.instagram.com/bajaj.deep/?hl=en
Sirona: https://www.thesirona.com/
About DamaniTalks
DamaniTalks, hosted by Anirudh A Damani, began as a live podcast during COVID-19 to motivate entrepreneurs and investors through tough times. It evolved into insightful conversations uncovering the ‘why’ behind entrepreneurship. From insightful conversations to actionable advice, DamaniTalks explores startup stories, venture capital trends, and the realities of building scalable businesses. Tune in for authentic discussions that inspire, educate, and motivate the next generation of entrepreneurs. Subscribe now to stay ahead in the world of innovation and growth!
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