Last year we outsourced our PR to an agency. Although it worked initially, we found that the agency model was not feasible in the long-term for a start-up like us! The lack of personalization and gap in communication made it hard for Artha to explore all the possible PR opportunities that it could have. Therefore, I made it one of my goals for this year to build an in-house team to strategize and manage the PR and Social Media for Artha.
Before I get into our requirements for this position let me offer a disclaimer – getting PR for a startup brand like ours is difficult, very difficult. My team and I won’t make it easy because we are difficult to pin down whether it is for meetings, interviews, reviews, and all the other things that a person seeking this job will expect from us. So expect to beg, borrow and steal our time , pitch ideas, drive execution, be a self-starter & self-learner with the clear expectation that you will receive accolades for results – not effort. And that’s just the way it is.
The entities that the PR & Social Media head will work with (initially)
- Artha Group
- Artha Energy Resources
- Artha India Ventures
- Artha Venture Fund – I
- Artha Bazaar
- Artha Creative Studios
- InFac (more on this in person)
All these entities have different managers, investors, requirements and even funding allocated for PR and social media activities. To give you a better idea, you will be running a PR agency that caters to one client, Artha. Eventually, I expect that some of our start-ups will also be interested in using these services.
As a PR and social media head you will be expected to lead the following
- Ideate & execute PR & social media strategies for each Artha entity
- Create company and individual profiles of Artha companies and team members
- Cold-call journalists, reporters and bloggers to pitch stories on behalf of Artha
- Manage incoming requests for quotes, interviews, articles and editorials
- Lead incoming and outgoing requests for speaking, advertising and panel opportunities
- Effectively create, plan, curate and manage all content
- Ensure that the consistency of the Artha brand is reflected across all channels
- Communicate internally and capitalise on feedback received from online & offline channels
- Devise distinct strategies for online and offline activities, track and report the impact of these activities
- Edit what anyone on the team might have written and (most importantly) ghost write for us when needed
- Organise all press meets and conferences
- Handle all social media platforms and actively share content to gain traction/followers
- Recruit, motivate and retain a team to manage Social Media and PR
To be successful at this job you will be expected to have the following:
- Previous PR and social media experience, preferably diverse and with start-ups
- Evidence of successful PR and social media strategies
- Social media expertise across platforms like Facebook, LinkedIn, Twitter, Instagram, WordPress, Medium etc
- Development of KPI frameworks and the ability to communicate results to a variety of stake holders
- Problem solving and performance marketing in a result-oriented environment
- Working knowledge of PR & social media tools and techniques and the ability to use them creatively
- Well organised and ability to work on multiple projects at the same time
- Excellent verbal and written communication skills (English)
- Demonstrate blog & copywriting skills
- Creative, innovative, confident, proactive, enthusiastic and diplomatic (yet firm)
- Have a sense of humour (good, bad, dry or wry will work)
Compensation: Highest paid hard work or the lowest paid easy work
Interested applicants can email hr@artha.group with an attention to Debolina Chanda.
7/2018
