Category: Opinion
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Let me repeat that number_ NINETY SEVEN PERCENT!!!
97% of Indian Small & Medium Businesses were paid late in 2015…
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A Jeth Airways Seth Like Experience
Categories: OpinionMy thorny relationship with Jet Airways took a different dimension today.
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You are NOT an Angel Investor!
96% of all startups shutdown within 10 years of “starting-up.”
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Did you involve your customer in product development?
A single conversation with Mikhil Innani (of CouponDunia.com and Pharmeasy.in fame) brought about disruption…
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Jet Airways’ JetPrivilege: A lesson in how your loyalty program can chop off your brand’s feet and then shoot it in the groin for good effect
I am sitting at the Starbucks in Mumbai airport muttering unmentionable obscenities at Jet Airways for making yet another change to its loyalty program which devalues my membership and its JPmiles. They have now decided to keep their top-tier members out of the airlines lounges unless they purchase a certain class of ticket! So much…
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The Art of Losing a Sale
Categories: OpinionAn experienced sales person will tell you that the most nervous moment for a salesperson, who is about to close a…