I did several part-time jobs while in college but the only part-time job that I held for all the four years of my degree was as a salesman in a jewelry store. The managing partner of the store and still like an elder brother to me, Haresh, gave me this book, How to sell anything […]Read More How to sell anything to anybody
I am re-reading How to Sell Anything to Anybody by Joe Girard (book review coming soon). Earlier today, I finished his chapter on Winning After the Close wherein Joe talks about the importance of ensuring customer satisfaction AFTER completing a sale. He gives examples of how he goes out of his way to ensure that […]Read More My atrocious car buying experience is a lesson in after sales treatment for all founders!
In many cases, food-tech founders extend their line of products to capture as many customers as possible, if they aren’t convinced about the size of their target market. There is a business case for extending into multiple product lines to provide complementary options to a loyal target market, but the decision to go wide right […]Read More The Udupi Approach
The way a company pays its sales people can make or kill the company’s sales program. Very rarely do I encounter a start-up that provides the right balance in base pay, incentives and minimum targets that motivate its sales force. Base pay is the minimum amount a sales person will make whether they perform or […]Read More The Matrix (for your sales program)
Looking out at the inclement weather from my car window I reminisced my days as a door-to-door sales agent. Door to Door sales could be an excruciatingly painful job on occasions when the inclement weather coincided with a day with no or low sales. It was at those times that this poem, “Don’t Quit”, shared […]Read More Dont Quit
what I consider the most important moment of the sale, the time between the “yes” and the closure of the transaction i.e. signing the sales contract or to pay at the counter for the product.Read More The Art of Losing a Sale