How to sell anything to anybody

I did several part-time jobs while in college but the only part-time job that I held for all the four years of my degree was as a salesman in a jewelry store. The managing partner of the store and still like an elder brother to me, Haresh, gave me this book, How to sell anything […]

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My atrocious car buying experience is a lesson in after sales treatment for all founders!

I am re-reading How to Sell Anything to Anybody by Joe Girard (book review coming soon). Earlier today, I finished his chapter on Winning After the Close wherein Joe talks about the importance of ensuring customer satisfaction AFTER completing a sale. He gives examples of how he goes out of his way to ensure that […]

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The Udupi Approach

In many cases, food-tech founders extend their line of products to capture as many customers as possible, if they aren’t convinced about the size of their target market. There is a business case for extending into multiple product lines to provide complementary options to a loyal target market, but the decision to go wide right […]

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The Matrix (for your sales program)

The way a company pays its sales people can make or kill the company’s sales program. Very rarely do I encounter a start-up that provides the right balance in base pay, incentives and minimum targets that motivate its sales force. Base pay is the minimum amount a sales person will make whether they perform or […]

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Dont Quit

Looking out at the inclement weather from my car window I reminisced my days as a door-to-door sales agent. Door to Door sales could be an excruciatingly painful job on occasions when the inclement weather coincided with a day with no or low sales. It was at those times that this poem, “Don’t Quit”, shared […]

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